Simón Callero
Visual Communication Designer / Motion Graphics Designer
Santa Fe,S
Summary
Visual communication designer with experience in branding, social media content, video editing, and motion design. Proficient in Adobe Creative Cloud (Illustrator, Photoshop, After Effects, Premiere Pro) and Figma. Skilled in collaborating with remote teams, focusing on delivering clear visual ideas and consistent brand identity.
Overview
4
4
years of professional experience
1
1
Certification
2
2
Languages
Work History
Video Editor & Digital Design
Marketing Agency
02.2025 - 08.2025
- - Short-form editing for Reels/TikTok (hooks, subtitles, text animation).
- - Multi-account B2B adaptation with tight deadlines.
- - Developed templates and guidelines to optimize workflow.
- Remote
- Aligned designs with brand image while meeting usability and website standards.
- Developed creative Motion Graphics visual/solutions that drove engagement with published content.
Branding & Digital & Printing Content
Muna Yachay Pastry
06.2024 - 02.2025
- - Naming, visual and verbal identity; launch materials.
- - Designed educational carousels and reels.
- - Printing services, stationery items, and card stock for café
- Built a cohesive brand system for Muna Yachay Pastry from logo and packaging to in-store visuals photography style and content templates improving consistency speeding content production and boosting foot traffic and online orders.
Brand Design
La Cruz del Sur
01.2024 - 04.2024
- - Brand system and key assets (social media, stationery, ads).
- - Support for paid campaigns (Meta/Google) ensuring visual consistency to reach more audience and possibles customers.
- - Motion graphics for social media, creating engaging dynamic visuals.
Brand Identity
Celiz Accountant
Santa Fe, Santa Fe
12.2022 - 03.2023
- - Rebranding, stationery, and social media adaptations.
- Developed a strong brand identity for clients through the creation of unique and memorable illustrations.
- Strengthened brand identity through consistent application of visual elements across multiple platforms.
- Contributed to overall brand identity by ensuring a cohesive look across all marketing materials, including signage, packaging, and promotional collateral.
- Created a modular identity and content playbook for Celiz Accountant covering brand voice layouts decks and tax-season kits reducing production time by ~[Y]% and increasing booking conversions among SMEs
Identity & Stationery
Saborearte
Santa Fe, Santa Fe
01.2022 - 03.2022
- - Logo, color palette, typography, and visual system.
- Proven ability to learn quickly and adapt to new situations.
- Worked well in a team setting, providing support and guidance.
- Skilled at working independently and collaboratively in a team environment.
- Built a consistent identity system for Saborarte from logo and packaging to in-store visuals and a content playbook enabling faster content production brand consistency and measurable sales growth
Education
Bachelor's - Visual Communication Design
Universidad Nacional Del Litoral
Santa Fe12-2025
High School Diploma -
Escuela Provincial De Artes Visuales “Prof. Juan Mantovani”
Santa Fe, Argentina 05.2001 -
Skills
- Software: Illustrator, Photoshop, After Effects, Premiere Pro, Lightroom, Figma
- Design: Branding, visual systems, social media assets, motion graphics, art direction
- Workflow: Templates, libraries, style guides, remote coordination
- Languages: Spanish (native) English (Professional)
- Friendly, positive attitude
Certification
UX/UI Design Specialization: From Research to Accessibility
Timeline
UX/UI Design Specialization: From Research to Accessibility
08-2025
Video Editor & Digital Design
Marketing Agency
02.2025 - 08.2025
Branding & Digital & Printing Content
Muna Yachay Pastry
06.2024 - 02.2025
Brand Design
La Cruz del Sur
01.2024 - 04.2024
Brand Identity
Celiz Accountant
12.2022 - 03.2023
Identity & Stationery
Saborearte
01.2022 - 03.2022
High School Diploma -
Escuela Provincial De Artes Visuales “Prof. Juan Mantovani”
05.2001 -
Bachelor's - Visual Communication Design
Universidad Nacional Del Litoral
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