Sonia Matarazzi

Founder, Partner, and Art Director of Wueya SA, I spearheaded the development of communication strategies, campaigns, and events across multiple domains, including branding, packaging, media, production, and editorial. As the head of an interdisciplinary team of designers, artists, and technicians, I aimed to optimize productivity and resource allocation through efficient operational processes. I also developed strong partnerships with key industry players, significantly contributing to an increased market presence. During my tenure as Art Director, I was responsible for delivering to major clients, including Ab Imveb (Quilmes, Brahma, Guaraná, Bevy Bar, Internal Communication (People), Beer Academy, Parents and Children Campaign, etc.), Chandon, Mercedes Benz, Sanofi Aventis, among others. In addition, I managed accounts with our main clients, ensuring that their needs were met and their expectations exceeded.

Overall, I played a crucial role in the success of Wueya, driving innovation, creativity, and excellence in all aspects of our work while establishing a successful business by identifying market needs and developing innovative solutions.

As the managing partner of StudioPiro, a boutique communication, marketing, and design agency, I coordinated the development of communication projects for large companies and SMEs. My responsibilities included overseeing branding, packaging, media, stands and events, editorial, and other related activities. I led an interdisciplinary team of designers and managed accounts with the agency's main clients. I also identified new market opportunities and developed strategies to expand the agency's reach into untapped sectors. Throughout my tenure, I drove product development from concept to launch, ensuring that the final product aligned with customer needs.

I am the Founder and CEO of Fun Market, a digital entrepreneurship that specializes in selling theme party products for both children and adults. Our unique selling point is our "party box," an all-inclusive format that makes party planning easier for our customers. As the CEO, I have established foundational business operations processes and have strategized for brand reputation through effective marketing campaigns and public relations efforts.

• am part of the second generation at Compañía Sudamericana de Gas S.A. (COSUGAS), an urban infrastructure company that specializes in the tunneling, maintenance, and installation of water, waste, and natural gas service networks. We have a team of over 800 employees. My job is to lead project teams for private works such as gas extensions for real estate developers. This involves overseeing surveying processes, establishing indicators, and generating reports for the board of directors. I have achieved project success by efficiently allocating resources and managing schedules. To reduce project risks, I conduct comprehensive risk assessments and implement proactive mitigation strategies. I'm proud to say that I have boosted client satisfaction by delivering high-quality project outcomes in a timely manner. Additionally, I have implemented innovative solutions to overcome project challenges and address stakeholder concerns.

As Chief of Practical Works at FADU, UBA, I led the Marketing department’s teaching team for over 300 students. I proved to be skilled at working independently and collaboratively in a team environment. As JTP of Marketing II, I continued to lead the team, guiding students through the generation of viable business projects. My academic work at UBA reflects my self-motivated and responsible character.

Development of a real estate venture for an open neighborhood with multiple units on the shores of the Corrientes River in Esquina, Corrientes, Argentina.