Summer Franky

• Launched a specialized training app and coaching business focused on appropriate training modalities to build the athletic female body.
• Developed and implemented personalized fitness and nutrition coaching programs that cater to diverse client needs, resulting in a strong client base.
• Achieved over $40,000 in sales within the first month of operation, demonstrating effective marketing strategies and exceptional client engagement.
• Utilized data analytics to track client progress and refine coaching methods, enhancing user experience and retention.
• Built an online community of motivated individuals through social media and online platforms, fostering encouragement and accountability among clients.

Overview:
Dynamic influencer skilled in promoting local brands through engaging digital content, leveraging social media platforms to drive awareness, engagement, and sales.

Key Responsibilities:

• Brand Collaboration: Partner with local businesses to create targeted marketing campaigns, effectively showcasing their products and services to the community.
• Content Creation: Develop high-quality digital content, including photos, videos, and commercials, that authentically represent the brand’s image and message. Produced over 50 promotional videos that increased brand visibility by an average of 30% across social media platforms.
  
• Social Media Promotion: Utilize various social media platforms (Instagram, Facebook, TikTok, etc.) to share engaging posts, stories, and reels about local products, fostering community engagement. Grew social media following by 200% in six months through consistent and authentic brand storytelling.
  
• On-Camera Presence: Serve as the face of campaigns, comfortable in front of the camera delivering product endorsements and fitness tutorials that resonate with the target audience.
  
• Coaching & Consultation: Offer insights and coaching to local businesses on improving their digital marketing strategies, enhancing their online presence and impact. Provided training to local brands on social media best practices, one company (JUNK BRAND) resulting in a 40% increase in customer engagement rates during holiday promotion campaign.
  
• Performance Analysis: Track and analyze campaign performance metrics to assess impact and effectiveness, making data-driven recommendations for future strategies. Analyzed social media engagement data leading to adjustments that improved reach by 35%.
  

Overview:
Passionate leader and motivator responsible for driving member success through high-energy group workouts and effective team development.

Key Responsibilities:

• Inspire & Motivate: Engage and energize members during workouts, fostering a community where everyone feels empowered to reach their fitness goals. Our monthly member social events were such a hit!
• Develop Coaches: Mentor and train a dynamic team of coaches, promoting collaboration and excellence in coaching techniques.
• Innovate Workouts: Design and lead diverse, results-driven workout programs that challenge all fitness levels.
• Build Community: Cultivate strong relationships with members, hosting events and challenges that enhance community spirit and member retention.
• Track Progress: Monitor individual performance, providing personalized feedback to help clients thrive.

Personality Traits:

• Energetic and enthusiastic fitness advocate.
• Strong communicator with the ability to inspire and connect.
• Committed to creating an inclusive and supportive environment.