Taimera Johnson
Brand Social Analyst
Bentonville
Summary
Results-driven and creative Brand Social Marketing Specialist with 2 years of experience in leveraging social media platforms to build brand awareness, and drive engagement and consideration. Passionate about crafting compelling brand stories and aligning brand voice with audience expectations to execute innovative marketing campaigns and measurable results across multiple channels.
Overview
2
2
years of professional experience
Work History
Social Media & Content Strategy Lead
Walmart Business
01.2024 - Current
- Built and executed a new LinkedIn handle for a startup B2B omnichannel experience, from concept to launch, driving a strategy and establishing early platform benchmarks
- Spearheaded a content creation process with cross-functional partners, crafting platform-specific content that established a consistent brand voice, built awareness with our target audience, and supported broader marketing goals
- Collaborated with creative agencies to manage and measure an upper funnel strategy, refining content and campaign goals based on performance metrics, ensuring continuous awareness and growth
Event & Brand Coordinator
Walmart Business
11.2023 - Current
- Managed swag budget of $60K for internal and external events and team distributions per year, tracking expenses and ensuring all costs were within allocated budget
- Coordinated with external vendors to design and produce high-quality customized promotional and team materials that reflect the company brand
Paid Social Lead
Walmart Business
07.2023 - 04.2024
- Managed a quarterly budget of $150K and optimized paid campaigns on Meta, driving traffic and increasing brand awareness across 1.1K stores in regional markets
- Worked closely with creative partners to develop high-performing ad creatives, ensuring that messaging and visuals aligned with brand guidelines and campaign goals
Education
BBA - Marketing
Howard University
Washington, DCSkills
- Startup Growth & Development
- Cross-Functional Collaboration
- Brand Positioning & Awareness
- Content Creation & Curation
- Team Swag & Merchandise Management
- Social Media Marketing
Timeline
Social Media & Content Strategy Lead
Walmart Business
01.2024 - Current
Event & Brand Coordinator
Walmart Business
11.2023 - Current
Paid Social Lead
Walmart Business
07.2023 - 04.2024
BBA - Marketing
Howard University
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