Senior Demand Generation and Director Industry Marketing
Acxiom
- Developed and implemented strategic marketing plans, resulting in high ROI and multiple qualified sales leads
- Managed marketing budgets and multi-channel campaigns (direct mail, print, social, web advertising, sales support materials, promotions, and events)
- Coordinated industry and executive-level events for brand awareness and sales opportunities
- Created content for website, CRM email nurture, and media campaigns to support brand awareness and lead generation
