TREVOR WILLIS
Bentonville
Summary
A dynamic digital marketing specialist who brings a wealth of expertise across a broad spectrum of marketing disciplines, including copywriting, social media marketing, branding, paid media, and email marketing. Over the past 6 years, I have honed my ability to craft compelling narratives that not only capture the essence of a brand but also resonate deeply with diverse audiences. My approach to digital marketing is both strategic and creative, allowing me to deliver results that drive engagement, build brand loyalty, and ultimately contribute to the growth and success of the businesses I work with.
Overview
6
6
years of professional experience
Work History
Communications and Marketing Coordinator
Patagonia
08.2024 - Current
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Increased social media engagement through the creation of compelling content and regular posting schedules.
- Enhanced brand visibility by developing and implementing strategic marketing campaigns.
- Built strong relationships with industry partners through networking events and collaborations on joint projects.
Freelancer - Online Marketing Consulting
Grey Wolf Media
04.2019 - 03.2024
- Collected and analyzed time on site, page views per visit, click-through rates, conversion rates, cost per acquisition, and cost per click
- Optimized Web site architecture, server configuration, and page construction for search engine consumption and optimal visibility
- Participated in development and implementation of online marketing strategy
- Designed and executed A and B testing procedures to improve click-through rates of emails and landing pages
- Created and managed brand presence on social media platforms such as Facebook, Twitter, Instagram, LinkedIn
- Responded quickly to meet customer needs and resolve problems
Sales Consultant
Natural Energy Solutions
09.2022 - 10.2023
- Engaged in sales call activities to prospective customers, exploring and presenting solutions
- Scheduled appointments with prospective customers to discuss purchase options
- Built relationships with prospects to increase sales opportunities
- Conducted follow-up calls with customers post purchase in order to address any issues or concerns
- Developed and presented persuasive sales presentations to potential clients
Ecommerce Marketing Manager
ÊTRE
10.2019 - 02.2021
- Conducted market research studies to identify potential customer segments and target markets
- Implemented remarketing strategies to reach out to customers who had previously visited the site but not made a purchase
- Managed multi-channel marketing campaigns across social media, email, search engine optimization, and other online platforms
- Recommended modifications to products to improve environmental soundness or sustainability
- Optimized product listing pages for organic search engine rankings through SEO techniques
- Collaborated with design team to create visually appealing webpages that maximize user experience
Education
Bachelor of Arts (B.A.) - Philosophy
Arizona State University
Tempe, AZ11.2025
Associate in Arts (A.A.) - Philosophy
Northwest Arkansas Community College
Bentonville, Arkansas05.2024
Bachelor of Science (B.S.) - Physics
The Citadel, The Military College of South Carolina
Charleston, SC05.2021
High School Diploma -
Haas Hall Academy
Bentonville, Arkansas05.2017
Skills
- Email Marketing
- Search Engine Optimization
- Data Analysis
- Digital Marketing
- Social Media Management
- Branding Strategy
- Copywriting
- Sales Strategy
- Market Research
- E-commerce Management
- Customer engagement
Hobbies and Interests
- Personal Development: Keen on mindfulness, spirituality, and continuous learning through reading and research.
- Active Lifestyle: Enthusiastic about running, nature exploration, and maintaining an active, healthy lifestyle.
- Cultural Engagement: Passionate about exploring diverse cultures through travel, food, and music.
Timeline
Communications and Marketing Coordinator
Patagonia
08.2024 - Current
Sales Consultant
Natural Energy Solutions
09.2022 - 10.2023
Ecommerce Marketing Manager
ÊTRE
10.2019 - 02.2021
Freelancer - Online Marketing Consulting
Grey Wolf Media
04.2019 - 03.2024
Associate in Arts (A.A.) - Philosophy
Northwest Arkansas Community College
Bachelor of Science (B.S.) - Physics
The Citadel, The Military College of South Carolina
High School Diploma -
Haas Hall Academy
Bachelor of Arts (B.A.) - Philosophy
Arizona State University
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