Summary
Overview
Work History
Education
Skills
Accomplishments
Awards
Software
Timeline
Hi, I’m

Adrian Tschubarov

Award-winning Creative Marketing Professional
Buenos Aires, AR,Ciudad Autonoma De Buenos Aires
Simplicity is the ultimate sophistication.
Leonardo Da Vinci
Adrian Tschubarov

Summary

Award-winning Advertising Creative and Marketing Professional with more than 35 years of experience helping brands connect with their audiences through emotional and honest bonds.

Innovative , forward-thinking , and commercially aware .

Extremely well suited to positions that will demand continuous learning and imagining new and different ways of doing things, and a great match to positions in organizations that are wanting to grow , change quickly and have varying tasks and projects .

Overview

29
years of professional experience
20

Years of continuous education

2
Languages
26

Awards

Work History

Legal Credit Solutions, Inc.
San Juan, PR

Senior Brand & Marketing Director
04.2020 - Current

Job overview

  • Designed and implemented internal and external Branding and Marketing strategies for the 9 sister companies, including b2c, b2b, executive personal branding, b2employee, and employee advocacy to enhance the corporate culture and communication, maximize outreach and product sales.
  • Briefed Creative and Digital teams, and worked with them to create dynamic marketing content and communication tools for promotional campaigns.
  • First month sales rose from ~180/m to ~220/m, second month, surpassed the 300/m goal, and set a new ambitious goals of 500/m. Sales are still somewhere between 350 an 450 sales per month.
  • Decreased the CPL an 80% (!!!) by exploring the historical data, spotting the different buyer personas, and targeting to their specific needs through segmentation and verticalization of the messages.
  • Initiated sessions with sales teams to train them and brainstorm for more persuasive scripts. Conversion rates rose from 6.2 to 13.3% just after the first session. Now this oscillates between 25 to 33%.
  • Created dynamic content marketing strategies to exceed market competitors, nurture leads and contribute to SEO and building brand authority.
  • Branded, and launched 8 sister companies, including conceptualization, creation of business presentations, business plans, product design and pricing, content, social and creative briefs.

White-Bridge, Capital Management
New York, NY

Senior Brand, Marketing and Comm. Director
08.2010 - 02.2020

Job overview

  • Identified appropriate marketing channels to communicate the business values to the right audiences.
  • Executed company initiatives and activations.
  • Reviewed staff-written materials and edited for content and brevity.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Conducted research, gathered information from multiple sources and presented results, transforming data into information.
  • Prepared effective business presentations for companies' acquisition, bond structuring, creation of different companies, supporting different stakeholders and executives.

Glubble (by Glaxstar)
Amsterdam, NL

Senior Creative Director | Development Director
05.2008 - 06.2010

Job overview

  • Using creative + analytic thinking, I created a new way to save the user data in the database that saved 3 months of development, and around €300K (~USD $332K).
  • Managed a multicultural multi-talented team of creatives and game/backend developers, overseeing hiring, coaching, and professional growth of employees.
  • Created engaging consumer experiences, that where translated into great UX, UI and Interaction design.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Collaborated with team members to achieve target results.
  • Motivated, and maintained a great energy and enthusiasm in fast-paced environment.

Freelance - Contract
International, World-Wide

Full-stack Game Producer - eLearning Designer
08.2005 - 04.2008

Job overview

  • Created games with the following Brands: Mountain Dew | L'Oreal | Davidoff | Beannie Kids | LA City Council | NOAA | Veteran Affairs (Dept of State, USA) | Daughters of American Revolution | Smithsonian Institution | StateFarm | MüllerMilch | ALFA | Abbott Laboratories | Puma | National Marine Sanctuaries | National Geographic | Brahma | Jamie Oliver | Penny Lane | Mattel | Barbie | Hot Wheels
  • Helped brands to connect with their audiences through advergames, entertainment, playing promotional and casual games, educative content and activities, and creating highly interactive courses.
  • Pioneered the creation of hybrid products (i.e. toys with their digital equivalent)
  • Put together games and interactive content for social media, websites, portals, on-premise, for advertising and educational purposes.

Rapp-Collins / La Age
Buenos Aires City, Buenos Aires, AR

Contract Senior Creative Director
03.2003 - 12.2005

Job overview

  • Partnered in the creation of La Age, ad agency
  • Created for Rapp-Collins special promotional actions for clients, and to develop and perform creative presentations to their prospects (creative contests) and clients.
  • I won the Renault account, competing with five other large agencies.
  • Created local ad campaigns for Heineken that became international.
  • Presented one of the first gamification vendor programs of the world for Microsoft.
  • Enhanced the overall creativity and helped different teams to raise the standards and performance with their clients.

Chas/Tschubarov Comunicación
Buenos Aires City, Buenos Aires, Argentina

CEO | General Creative Director
04.1993 - 03.2003

Job overview

  • Worked with the following accounts TyC Sports | SAP | Pepsi (all the product line) | Gatorade | Tropicana | Odex | McDonald's | Panasonic | Mobil | Fujifilm | YPF | Imperial | Disney Cruise Lines | Ibersys (now Soluziona, Fenosa Group)
  • I formed a creative team of 23 professionals with which I won 26 international awards.
  • Created ads, marketing materials, collaterals, on-premise graphics, as a creative full-service agency.
  • Resolved conflicts, overcame challenges, improved operations, and provided exceptional service to all our clients.
  • Thrived in the beginnings of the digital design era.
  • Founded the first Latin America digital communication agency to encourage clients to adopt digital transformation

Education

EFL - Escuela De Formación De Líderes
Buenos Aires

Professional Ontologic Coach from Organizational Leadership, Coaching
03.2015 - 12.2022

Asociación Guttenberg
Buenos Aires

No Degree from Graphic Industry Business Operation
03.1991 - 12.1992

UBA - Universidad De Buenos Aires
Buenos Aires, Argentina

No Degree from Electronic Engineering
03.1985 - 12.1987

UTN - Universidad Tecnológica Nacional
Buenos Aires, Argentina

No Degree from Electronic Engineering
03.1988 - 12.1988

Skills

    Branding Process & Management

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Accomplishments

  • Documented and standardized processes which led to accelerate de GTM strategies launching.
  • Mapped the customer journey to automate the communication process during the acquisition, conversion, and client life-cycle.
  • Enhanced the sales by creating a strong internal cohesion between different areas with a fluid communication between them.
  • Shorten the acquisition time by enhancing the sales scripts and reduced the iterations (number of contact with the brand) before conversion.
  • Created innovative processes to save money and time in different occasions.
  • Enhanced the overall brand narrative, communication and content by applying state-of-the-art Neuromarketing techniques.

Awards

  • London Festival
    Finalist. Campaign for the inclusion of handicapped. TyC Sports.
  • New York Festival
    Finalist. Italian Soccer Ad. TyC Sports.
  • New York Festival
    Finalist. Campaign for the inclusion of handicapped. TyC Sports.
  • New York Festival
    Bronze. Campaign against putting pressure on kid's sport practice. TyC Sports.
  • Premio Clarín (Clarin Award)
    First Place. Ad announcing Davis Cup in Ecuador. TyC Sports.
  • Caracol de Plata
    Awarded. Campaign for the inclusion of handicapped. TyC Sports.
  • Caracol de Plata
    Awarded. Campaign “Changing the Rules II”. TyC Sports.
  • Promax
    Gold. Social and environment. Campaign for the inclusion of handicapped. TyC Sports.
  • Promax
    Silver. Olympics Ad campaign “Commandments”. TyC Sports.
  • Premio Noticias (Noticias Award)
    Awarded. “Stroller” Ad announcing TC2000 Car Race Category. TyC Sports.
  • Premio Noticias (Noticias Award)
    Awarded. “Roof” Ad announcing National Basketball League. TyC Sports.
  • FundTV
    Best Social and Environment Campaign. “Sports just for sport”. TyC Sports.
  • FundTV
    Best Social and Environment Campaign. “Put yourself in their shoes”. TyC Sports.
  • Premio Clarín (Clarin Award)
    Third Place. “Opera”. Phillips.
  • Santa Clara de Asís (Advertising awards)
    warded. Campaign for the inclusion of handicapped. TyC Sports.
  • Golden Pencil
    Campaign for the inclusion of handicapped. TyC Sports.
  • Golden Pencil
    Campaign against putting pressure on kid's sport practice. TyC Sports.
  • Martin Fierro (biggest broadcasting awards in Argentina)
    Awarded. Recognition for Social and Environment campaigns.
  • Official emblem of the First Parasport Games - Peru 2001
    Awarded for the campaign “Put yourself in their shoes”. TyC Sports. They promoted the Games by broadcasting these ads in more than 34 air and cable tv channels.
  • Guirlande d'Honneur
    Best social awareness spot. “Basket” from the campaign “Put yourself in their shoes”. TyC Sports.
  • FICTS – Sports Movies & TV 19º International Festival
    1st Prize. Award to the Best Sport Ad. Ad “Corta con todo”.
  • FICTS – Sports Movies & TV 19º International Festival
    1st Prize. Award to the Best Sport Institutional Campaign. “Sports just for sport”. TyC Sports.
  • FICTS – Sports Movies & TV 19º International Festival
    1st Prize. Award to the Best Sport Social Ad. “Basket” from the campaign “Put yourself in their shoes”. TyC Sports.
  • Presidency of the Nation - Declared of National Interest
    Honorable mention. Campaign “Put yourself in their shoes”.
  • Government of the Province of Buenos Aires - Declared of Provincial Interest
    Honorable mention. Campaign “Put yourself in their shoes”.
  • Government of Buenos Aires City - Declared of the Autonomous Buenos Aires City Interest
    Honorable mention. Campaign “Put yourself in their shoes”.
  • Honorable House of Representatives - Declared of Parliamentary Interest
    Honorable mention. Campaign “Changing the Rules II”.

Software

Adobe Creative Cloud

Microsoft Office iWorks

HubSpot

WordPress

Omni Suite

Computer Skills

Jasper (Jarvis) AI

Timeline

Senior Brand & Marketing Director

Legal Credit Solutions, Inc.
04.2020 - Current

EFL - Escuela De Formación De Líderes

Professional Ontologic Coach from Organizational Leadership, Coaching
03.2015 - 12.2022

Senior Brand, Marketing and Comm. Director

White-Bridge, Capital Management
08.2010 - 02.2020

Senior Creative Director | Development Director

Glubble (by Glaxstar)
05.2008 - 06.2010

Full-stack Game Producer - eLearning Designer

Freelance - Contract
08.2005 - 04.2008

Contract Senior Creative Director

Rapp-Collins / La Age
03.2003 - 12.2005

CEO | General Creative Director

Chas/Tschubarov Comunicación
04.1993 - 03.2003

Asociación Guttenberg

No Degree from Graphic Industry Business Operation
03.1991 - 12.1992

UTN - Universidad Tecnológica Nacional

No Degree from Electronic Engineering
03.1988 - 12.1988

UBA - Universidad De Buenos Aires

No Degree from Electronic Engineering
03.1985 - 12.1987

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Adrian TschubarovAward-winning Creative Marketing Professional