Adobe Creative Cloud
Hi, I’m
Adrian Tschubarov
Award-winning Creative Marketing Professional
Buenos Aires, AR,Ciudad Autonoma De Buenos Aires
Simplicity is the ultimate sophistication.
Leonardo Da Vinci
Summary
Award-winning Advertising Creative and Marketing Professional with more than 35 years of experience helping brands connect with their audiences through emotional and honest bonds.
Innovative , forward-thinking , and commercially aware .
Extremely well suited to positions that will demand continuous learning and imagining new and different ways of doing things, and a great match to positions in organizations that are wanting to grow , change quickly and have varying tasks and projects .
Overview
29
years of professional experience
20
Years of continuous education
2
Languages
26
Awards
Work History
Legal Credit Solutions, Inc.San Juan, PR
Senior Brand & Marketing Director
04.2020 - Current
Job overview
- Designed and implemented internal and external Branding and Marketing strategies for the 9 sister companies, including b2c, b2b, executive personal branding, b2employee, and employee advocacy to enhance the corporate culture and communication, maximize outreach and product sales.
- Briefed Creative and Digital teams, and worked with them to create dynamic marketing content and communication tools for promotional campaigns.
- First month sales rose from ~180/m to ~220/m, second month, surpassed the 300/m goal, and set a new ambitious goals of 500/m. Sales are still somewhere between 350 an 450 sales per month.
- Decreased the CPL an 80% (!!!) by exploring the historical data, spotting the different buyer personas, and targeting to their specific needs through segmentation and verticalization of the messages.
- Initiated sessions with sales teams to train them and brainstorm for more persuasive scripts. Conversion rates rose from 6.2 to 13.3% just after the first session. Now this oscillates between 25 to 33%.
- Created dynamic content marketing strategies to exceed market competitors, nurture leads and contribute to SEO and building brand authority.
- Branded, and launched 8 sister companies, including conceptualization, creation of business presentations, business plans, product design and pricing, content, social and creative briefs.
White-Bridge, Capital ManagementNew York, NY
Senior Brand, Marketing and Comm. Director
08.2010 - 02.2020
Job overview
- Identified appropriate marketing channels to communicate the business values to the right audiences.
- Executed company initiatives and activations.
- Reviewed staff-written materials and edited for content and brevity.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Conducted research, gathered information from multiple sources and presented results, transforming data into information.
- Prepared effective business presentations for companies' acquisition, bond structuring, creation of different companies, supporting different stakeholders and executives.
Glubble (by Glaxstar)Amsterdam, NL
Senior Creative Director | Development Director
05.2008 - 06.2010
Job overview
- Using creative + analytic thinking, I created a new way to save the user data in the database that saved 3 months of development, and around €300K (~USD $332K).
- Managed a multicultural multi-talented team of creatives and game/backend developers, overseeing hiring, coaching, and professional growth of employees.
- Created engaging consumer experiences, that where translated into great UX, UI and Interaction design.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Collaborated with team members to achieve target results.
- Motivated, and maintained a great energy and enthusiasm in fast-paced environment.
Freelance - ContractInternational, World-Wide
Full-stack Game Producer - eLearning Designer
08.2005 - 04.2008
Job overview
- Created games with the following Brands: Mountain Dew | L'Oreal | Davidoff | Beannie Kids | LA City Council | NOAA | Veteran Affairs (Dept of State, USA) | Daughters of American Revolution | Smithsonian Institution | StateFarm | MüllerMilch | ALFA | Abbott Laboratories | Puma | National Marine Sanctuaries | National Geographic | Brahma | Jamie Oliver | Penny Lane | Mattel | Barbie | Hot Wheels
- Helped brands to connect with their audiences through advergames, entertainment, playing promotional and casual games, educative content and activities, and creating highly interactive courses.
- Pioneered the creation of hybrid products (i.e. toys with their digital equivalent)
- Put together games and interactive content for social media, websites, portals, on-premise, for advertising and educational purposes.
Rapp-Collins / La AgeBuenos Aires City, Buenos Aires, AR
Contract Senior Creative Director
03.2003 - 12.2005
Job overview
- Partnered in the creation of La Age, ad agency
- Created for Rapp-Collins special promotional actions for clients, and to develop and perform creative presentations to their prospects (creative contests) and clients.
- I won the Renault account, competing with five other large agencies.
- Created local ad campaigns for Heineken that became international.
- Presented one of the first gamification vendor programs of the world for Microsoft.
- Enhanced the overall creativity and helped different teams to raise the standards and performance with their clients.
Chas/Tschubarov ComunicaciónBuenos Aires City, Buenos Aires, Argentina
CEO | General Creative Director
04.1993 - 03.2003
Job overview
- Worked with the following accounts TyC Sports | SAP | Pepsi (all the product line) | Gatorade | Tropicana | Odex | McDonald's | Panasonic | Mobil | Fujifilm | YPF | Imperial | Disney Cruise Lines | Ibersys (now Soluziona, Fenosa Group)
- I formed a creative team of 23 professionals with which I won 26 international awards.
- Created ads, marketing materials, collaterals, on-premise graphics, as a creative full-service agency.
- Resolved conflicts, overcame challenges, improved operations, and provided exceptional service to all our clients.
- Thrived in the beginnings of the digital design era.
- Founded the first Latin America digital communication agency to encourage clients to adopt digital transformation
Education
EFL - Escuela De Formación De LíderesBuenos Aires
Professional Ontologic Coach from Organizational Leadership, Coaching
03.2015 - 12.2022
Asociación GuttenbergBuenos Aires
No Degree from Graphic Industry Business Operation
03.1991 - 12.1992
UBA - Universidad De Buenos AiresBuenos Aires, Argentina
No Degree from Electronic Engineering
03.1985 - 12.1987
UTN - Universidad Tecnológica NacionalBuenos Aires, Argentina
No Degree from Electronic Engineering
03.1988 - 12.1988
Skills
Branding Process & Management
Marketing Strategy and Briefing
Copywriting and Storytelling
Social Media and Content Strategy
Verbal, Written and Presentation Skills
Neuro Marketing
Analytical Skills
Creativity
Brand evangelism
Brand Identity Management
Developing brand messaging
Product branding
Electronics brands
Brand Management
Story development and brand management
Corporate branding initiatives
Coaching
Team coaching
Sales coaching
Effective public speaker
Video Editing
Critical Thinking
Written Communication
Excellent Communication
Teambuilding
Interpersonal Communication
Decision Making
User interfaces
User Experience (UX) design
Sales team training
Accomplishments
- Documented and standardized processes which led to accelerate de GTM strategies launching.
- Mapped the customer journey to automate the communication process during the acquisition, conversion, and client life-cycle.
- Enhanced the sales by creating a strong internal cohesion between different areas with a fluid communication between them.
- Shorten the acquisition time by enhancing the sales scripts and reduced the iterations (number of contact with the brand) before conversion.
- Created innovative processes to save money and time in different occasions.
- Enhanced the overall brand narrative, communication and content by applying state-of-the-art Neuromarketing techniques.
Awards
- London Festival
Finalist. Campaign for the inclusion of handicapped. TyC Sports. - New York Festival
Finalist. Italian Soccer Ad. TyC Sports. - New York Festival
Finalist. Campaign for the inclusion of handicapped. TyC Sports. - New York Festival
Bronze. Campaign against putting pressure on kid's sport practice. TyC Sports. - Premio Clarín (Clarin Award)
First Place. Ad announcing Davis Cup in Ecuador. TyC Sports. - Caracol de Plata
Awarded. Campaign for the inclusion of handicapped. TyC Sports. - Caracol de Plata
Awarded. Campaign “Changing the Rules II”. TyC Sports. - Promax
Gold. Social and environment. Campaign for the inclusion of handicapped. TyC Sports. - Promax
Silver. Olympics Ad campaign “Commandments”. TyC Sports. - Premio Noticias (Noticias Award)
Awarded. “Stroller” Ad announcing TC2000 Car Race Category. TyC Sports. - Premio Noticias (Noticias Award)
Awarded. “Roof” Ad announcing National Basketball League. TyC Sports. - FundTV
Best Social and Environment Campaign. “Sports just for sport”. TyC Sports. - FundTV
Best Social and Environment Campaign. “Put yourself in their shoes”. TyC Sports. - Premio Clarín (Clarin Award)
Third Place. “Opera”. Phillips. - Santa Clara de Asís (Advertising awards)
warded. Campaign for the inclusion of handicapped. TyC Sports. - Golden Pencil
Campaign for the inclusion of handicapped. TyC Sports. - Golden Pencil
Campaign against putting pressure on kid's sport practice. TyC Sports. - Martin Fierro (biggest broadcasting awards in Argentina)
Awarded. Recognition for Social and Environment campaigns. - Official emblem of the First Parasport Games - Peru 2001
Awarded for the campaign “Put yourself in their shoes”. TyC Sports. They promoted the Games by broadcasting these ads in more than 34 air and cable tv channels. - Guirlande d'Honneur
Best social awareness spot. “Basket” from the campaign “Put yourself in their shoes”. TyC Sports. - FICTS – Sports Movies & TV 19º International Festival
1st Prize. Award to the Best Sport Ad. Ad “Corta con todo”. - FICTS – Sports Movies & TV 19º International Festival
1st Prize. Award to the Best Sport Institutional Campaign. “Sports just for sport”. TyC Sports. - FICTS – Sports Movies & TV 19º International Festival
1st Prize. Award to the Best Sport Social Ad. “Basket” from the campaign “Put yourself in their shoes”. TyC Sports. - Presidency of the Nation - Declared of National Interest
Honorable mention. Campaign “Put yourself in their shoes”. - Government of the Province of Buenos Aires - Declared of Provincial Interest
Honorable mention. Campaign “Put yourself in their shoes”. - Government of Buenos Aires City - Declared of the Autonomous Buenos Aires City Interest
Honorable mention. Campaign “Put yourself in their shoes”. - Honorable House of Representatives - Declared of Parliamentary Interest
Honorable mention. Campaign “Changing the Rules II”.
Software
Microsoft Office iWorks
HubSpot
WordPress
Omni Suite
Computer Skills
Jasper (Jarvis) AI
Timeline
Senior Brand & Marketing Director
Legal Credit Solutions, Inc.
04.2020 - Current
EFL - Escuela De Formación De Líderes
Professional Ontologic Coach from Organizational Leadership, Coaching
03.2015 - 12.2022
Senior Brand, Marketing and Comm. Director
White-Bridge, Capital Management
08.2010 - 02.2020
Senior Creative Director | Development Director
Glubble (by Glaxstar)
05.2008 - 06.2010
Full-stack Game Producer - eLearning Designer
Freelance - Contract
08.2005 - 04.2008
Contract Senior Creative Director
Rapp-Collins / La Age
03.2003 - 12.2005
CEO | General Creative Director
Chas/Tschubarov Comunicación
04.1993 - 03.2003
Asociación Guttenberg
No Degree from Graphic Industry Business Operation
03.1991 - 12.1992
UTN - Universidad Tecnológica Nacional
No Degree from Electronic Engineering
03.1988 - 12.1988
UBA - Universidad De Buenos Aires
No Degree from Electronic Engineering
03.1985 - 12.1987