Venkata Prasad Krupananda
Bentonville
Summary
Marketing account manager with 5+ years of experience in e-commerce and seller growth. skilled in data-driven planning, campaign execution, and driving performance in marketplace categories.
Overview
7
7
years of professional experience
Work History
Marketing Analyst
Agiliti Health
07.2024 - Current
- Maintained product data accuracy by auditing item attributes, pricing, and inventory across systems using Excel VLOOKUP and pivot tables.
- Utilized Salesforce Audience Builder to segment customers, streamline content strategy, generating $850K in sales.
- Monitored and analyzed sales funnel performance to identify drop-off points and recommend UX optimizations.
- Created executive-ready reports and presentations using Excel and PowerPoint.
- Conducted competitive pricing analysis across major marketplaces to inform dynamic pricing strategies and increase conversion rates.
Marketing Analyst
Texas A&M University-Commerce
09.2022 - 05.2024
- Developed dashboards in Tableau to track KPIs across categories, improving visibility for cross-functional teams.
- Used Salesforce CRM to segment prospective students and alumni from a database of 2000+ records for targeted communications.
- Conducted primary research and A/B testing to identify optimal digital channels for outreach, increasing engagement by 18%.
- Cut CPM by 18% through smarter inventory spend and creative tests, boosting reach by 22% with brand safety intact.
Marketing Analyst
IFortis Corporate
06.2019 - 08.2022
- Used Google Analytics and Excel to report on shopper behavior for a manufacturing client, including bounce rates, dwell time, and add-to-cart ratios.
- Collaborated with teams using Salesforce data to expand SMB ad strategies into 3 markets.
- Collaborated with merchandising and vendor teams using Retail Link to align marketing strategies with business goals.
- Supported go-to-market strategy for new ad packages, leading to a 40% increase in SMB advertiser sign-ups.
Marketing Data Associate
NinjaCart
06.2018 - 06.2019
- Created executive summaries highlighting eCommerce trends, sales forecasts, and performance insights to guide leadership decisions.
- Built SQL and Excel-based tools to track campaign efficiency and performance across multiple product categories.
- Collaborated with sales and product teams to refine onboarding strategy for new vendors, improving adoption by 28%.
Education
Master of Science - Marketing and Marketing Analytics
Texas A&M University-Commerce
Dallas, TX05.2024
Bachelor's - Business Marketing
St. Joseph's College of Commerce
Bangalore, India12.2020
Skills
- Excel, CRM systems, Marketing Analytics, Power BI, Pricing & Forecasting, Data Analysis, Google Analytics
- Digital Campaign, Collaboration, Project Management, Promotions
Timeline
Marketing Analyst
Agiliti Health
07.2024 - Current
Marketing Analyst
Texas A&M University-Commerce
09.2022 - 05.2024
Marketing Analyst
IFortis Corporate
06.2019 - 08.2022
Marketing Data Associate
NinjaCart
06.2018 - 06.2019
Master of Science - Marketing and Marketing Analytics
Texas A&M University-Commerce
Bachelor's - Business Marketing
St. Joseph's College of Commerce
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