Verónica Cevasco
Quilmes,B
Summary
I am an expert in strategic communication with over 20 years of experience leading projects in both the public and private sectors. I have developed exceptional skills in managing interdisciplinary teams and executing comprehensive communication strategies in complex Latin American markets. My innovative, results-driven approach allows me to transform challenges into opportunities, creating a positive and sustainable impact for the organizations I collaborate with.
Overview
20
20
years of professional experience
4
4
Certification
Work History
Country Manager
MileniumGroup
05.2023 - Current
- Lead a regional interdisciplinary team, optimizing communication strategies for key clients across Latin America
- Developed and implemented 360 communication strategies, integrating digital channels, public relations, and crisis management, resulting in a significant increase in brand visibility
- Improved team operational efficiency by 20% through the implementation of agile workflows and new technologies
Account Director
FeedbackPR
05.2021 - 05.2023
- Directed strategic communication efforts for high-profile clients such as La Caja, BYMA, and FlyBondi, achieving positive media coverage and strengthening their market reputation
- Coordinated a cross-functional team to execute public relations campaigns, increasing client media exposure by 30%
- Introduced innovative communication initiatives that enhanced press relations and improved brand positioning within the sector
Account Coordinator
Arena Pública
03.2020 - 01.2021
- Managed the Andreani account, leading the communication strategy and team, resulting in a 25% increase in customer satisfaction
- Designed and executed communication campaigns that expanded brand presence into new market segments
- Built strategic relationships with media outlets and influencers, boosting the company’s visibility in a competitive environment
Legal and Technical Communication Specialist
Municipality of Quilmes
04.2017 - 11.2019
- Led the digitization of municipal archives, improving efficiency and accessibility to information
- Managed internal and external communications, strengthening transparency and relationships with local media outlets
- Oversaw crisis management and strategic communication during sensitive situations, improving public perception of the municipality
Education
Master’s - Sociology
Universidad Católica Argentina
06.2016
Diploma - Digital Communications
Siglo XXI University
06.2024
Bachelor’s - Social Communication
Universidad Austral
06.1995
Skills
- Team Leadership
- Creativity & Innovation
- Strategic Thinking
- Crisis Management
Certification
Certification in Ontological Coaching, Axion Training
Personal Information
Title: Strategic Communication Expert
Experience
20+ Years of Experience
Timeline
Country Manager
MileniumGroup
05.2023 - Current
Account Director
FeedbackPR
05.2021 - 05.2023
Account Coordinator
Arena Pública
03.2020 - 01.2021
Legal and Technical Communication Specialist
Municipality of Quilmes
04.2017 - 11.2019
Diploma - Digital Communications
Siglo XXI University
Bachelor’s - Social Communication
Universidad Austral
Master’s - Sociology
Universidad Católica Argentina
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