Viviana Negro
CABA
Summary
I am an organized professional with a proven ability to manage multiple priorities effectively. With a positive attitude and a track record in communications and marketing, I specialize in project management, digital strategy, and creative design. I have successfully executed impactful communication campaigns, managed budgets, and enhanced brand visibility throughout my career.
Overview
8
8
years of professional experience
Work History
Communications and Branding Manager
Vistage Argentina
12.2022 - Current
- Developed and implemented communication strategies targeting specific audiences, based on content that increased brand visibility, built trust, and attracted new clients
- Created digital content aligned with the brand's identity and message, focused on achieving final objectives
- Collaborated with the digital agency in designing various marketing campaigns, monitoring key performance metrics (KPIs)
- Monitored and evaluated the performance objectives of each campaign, and prepared detailed reports for management
- Managed relationships with the press agency and external suppliers
- Responsible for designing and producing graphic materials to communicate the company's activities, including event invitations, reports, and diverse content
- Coordinated communication actions in the press, evaluating their impact and return on investment
- Managed internal communication actions, including proposing content, messages, formats, and appropriate channels.
Marketing Manager
Liceo Cultural Británico
09.2021 - 11.2022
- Design, planning, and execution of marketing strategies
- Management of the annual marketing budget
- Redesign of the corporate website optimized for SEO
- Market and competitor analysis, measurement, and monitoring of campaigns
- Content creation for social media, advertising on Facebook Ads and Google Ads
- Coordination of marketing actions with franchises.
Marketing and Sales Manager
BLK Store
01.2019 - 09.2021
- Co-Founder of the company
- Development of online/offline sales channels
- Creation and management of social media and e-commerce
- Advertising on Facebook and Instagram Ads, metrics analysis
- Customer service, relationship with suppliers, logistics, and distribution.
Digital Marketing and Commercialization Manager
Independent Professional
03.2016 - 09.2021
- Creator & Founder of the company
- Formulation and design of the Strategic Marketing Plan
- Management and monitoring of the annual advertising plan
- Management of social media, Google Ads, and Facebook Ads
- Responsible for the design and update of the corporate website
- Coordination of corporate events and Corporate Social Responsibility (CSR) actions
- Cost evaluation and budget management.
Education
Bachelor's Degree in Public Relations and Institutional Relations -
U.A.D.E.
University Technician in Advertising -
U.A.D.E.
Diploma in Digital Marketing -
ACADEMY BY NUMEN
Skills
- Project Management (end to end)
- Organization and Planning
- Excellent Communication Skills
- Multi-tasking & Versatility
- Problem Identification and Resolution
- Creative Design
- Social Media Management
Design softvware proficiency
- Adobe Illustrator
- Adobe Photoshop
- Canva
Languages
Spanish
Proficient
C2
English
Advanced
C1
Courses and seminars
- Community Manager: Planning and management of communication through social media. Social networks. Digital Marketing. Marketing 2.0, planning. Social Media, use of blog, Facebook, Twitter. Measurement of presence on networks. UTN FRBA e-Learning Center Community (May 2016)
- Learn copywriting for e-commerce LinkedIn (Aug 2020)
- Advanced online marketing: ROI on social media LinkedIn (Aug 2020)
- Fundamentals of online marketing: Content marketing LinkedIn (Jul 2020)
- Essential fundamentals of online marketing LinkedIn (Jul 2020)
Personal Information
- Date of Birth: 02/17/80
- Nationality: Argentine
Timeline
Communications and Branding Manager
Vistage Argentina
12.2022 - Current
Marketing Manager
Liceo Cultural Británico
09.2021 - 11.2022
Marketing and Sales Manager
BLK Store
01.2019 - 09.2021
Digital Marketing and Commercialization Manager
Independent Professional
03.2016 - 09.2021
Bachelor's Degree in Public Relations and Institutional Relations -
U.A.D.E.
University Technician in Advertising -
U.A.D.E.
Diploma in Digital Marketing -
ACADEMY BY NUMEN