Wes Wyrick
Waldo
Summary
I am an individual with a strong work ethic and a proven track record at Swisher International Inc., excelling in relationship development and strategic planning. Successfully managing people, chains, and wholesales across Arkansas. Skilled in problem-solving and identifying opportunities, driving significant growth in distribution and sales.
Overview
12
12
years of professional experience
Work History
Region Manager
Swisher International Inc.
Little Rock, AR
01.2017 - Current
- Managed relationships with up to 14 wholesale distributors and 14 regional chain accounts, driving sales growth and market execution.
- Oversaw up to 5 wholesalers participating in the company's Regional Distributor Program, ensuring performance and program compliance.
- Managed a key wholesaler within the company's Volume Wholesale Account Program, maximizing account performance and strategic growth.
- Led, coached, and developed a team of 5 Territory Managers, successfully recruiting and hiring 3 high-performing team members.
- Maintained the largest moist tobacco market in the country through consistent execution, distributor partnerships, and market leadership.
- Sustained more than 50% market share in the large cigar category for the majority of tenure as a Regional Manager, consistently outperforming competitors.
- Led regional sales initiatives, enhancing team performance and achieving targeted growth objectives.
Territory Manager
Swisher International Inc.
Little Rock, AR
02.2014 - 12.2016
- Maintained and expanded distribution across the greater Little Rock, AR metro for the company’s various brands
- Developed relationships across independent, chain, and wholesale accounts
- Merchandised our products to the best position to drive sales
- Responsible for car stock funds, car, and equipment provided by the company
- Developed and executed territory sales strategies to maximize market penetration.
Education
Bachelor of Science - Marketing
Southern Arkansas University
Magnolia, AR12.2013
High School Diploma - undefined
Magnolia High School
Magnolia, AR05.2008
Skills
- Networking
- Problem solving
- Critical thinking
- Developing relationships
- Planning and executing
- Identifying opportunities
- Staff training and development
Accomplishments
- 2015 Territory Manager of the Year
- 6 Time Performance Award Winner as Region Manager
Timeline
Region Manager
Swisher International Inc.
01.2017 - Current
Territory Manager
Swisher International Inc.
02.2014 - 12.2016
High School Diploma - undefined
Magnolia High School
Bachelor of Science - Marketing
Southern Arkansas University