Wes Wyrick
Waldo
Summary
Dynamic Regional Account Manager with a strong work ethic and history of driving sales growth through strategic relationship development. Managed significant accounts and teams to align client needs with company goals, resulting in sustained market leadership and customer loyalty.
Overview
12
12
years of professional experience
Work History
Regional Account Manager
Swisher International Inc.
Waldo
04.2026 - Current
- Managed 11 regional accounts, aligning client needs with company strategies to foster business growth.
- Cultivated relationships with key clients, driving increased customer satisfaction and loyalty.
- Managed regional accounts to ensure customer satisfaction and loyalty.
- Developed and executed strategic sales plans for new product launches.
Region Manager
Swisher International Inc.
Little Rock
01.2017 - 04.2026
- Managed relationships with 14 wholesale distributors and 14 regional chain accounts, resulting in increased sales growth and effective market execution.
- Sustained more than 50% market share in the large cigar category for the majority of tenure as a Regional Manager, consistently outperforming competitors.
- Maintained the largest moist tobacco market in the country through consistent execution, distributor partnerships, and market leadership.
- Led, coached, and developed a team of 5 Territory Managers, successfully recruiting and hiring 3 high-performing team members.
- Oversaw 5 wholesalers in company's Regional Distributor Program, ensuring compliance and enhancing overall performance.
- Managed a key wholesaler within the company's Volume Wholesale Account Program, maximizing account performance and strategic growth.
- Led regional sales initiatives, achieving growth objectives and improving team effectiveness.
Territory Manager
Swisher International Inc.
Little Rock
02.2014 - 12.2016
- Formulated and implemented territory sales strategies to increase market penetration and capture growth.
- Cultivated relationships with independent, chain, and wholesale accounts to enhance brand presence and sales opportunities
- Maintained and expanded distribution across the greater Little Rock, AR metro for the company's various brands
- Merchandised products strategically to optimize visibility and drive sales performance
- Oversaw management of car stock funds, ensuring proper allocation and usage of resources., vehicles, and equipment provided by the company.
Education
Bachelor of Science - Marketing
Southern Arkansas University
Magnolia, AR12-2013
High School Diploma -
Magnolia High School
Magnolia, AR05-2008
Skills
- Project planning
- Opportunity identification
- Sales team coaching
- Team management
- Networking
- Problem solving
- Critical thinking
- Relationship building
Accomplishments
- 2015 Territory Manager of the Year
- 6 Time Performance Award Winner as Region Manager
Timeline
Regional Account Manager
Swisher International Inc.
04.2026 - Current
Region Manager
Swisher International Inc.
01.2017 - 04.2026
Territory Manager
Swisher International Inc.
02.2014 - 12.2016
Bachelor of Science - Marketing
Southern Arkansas University
High School Diploma -
Magnolia High School